4 TYPES OF STUDIO ⎟ 2 TYPES OF EXPERIENCE ⎟ THE 5 KEY ELEMENTS ⎟ CARTIER REFERENCE
A new digital era that combines marketing, augmented selling,
digital creativity and an environmental strategy.
Our Krystal solution meets your CSR objectives
When you adopt our digital sales solution, you will be helping to reduce the ecological footprint in all its forms which is now a priority in the luxury goods sector and is accelerating with the commitment of partnerships between the major brands.
It represents an extremely powerful pillar along with the eco-design of products and the upcycling and recycling of unsold merchandise.
- Minimises the need for customers to travel and to transport valuable assets around the world. For example, the company can give customers a presentation of the brand values at a store in Paris live from another store anywhere in the world.
- Promotes inclusion and accessibility: digital customisation ensures greater accessibility; customers across the globe can access luxury goods regardless of their geographical location, thus contributing to a form of economic and social inclusion.
- Transcends the physical space and interconnects stores worldwide via technology hubs.
- Offers an emotional and responsible brand experience.
- Local multi-supplier sourcing reduces the carbon footprint from transporting equipment and technologies specific to the studio. Proximity encourages innovation and an adaptation of the technology to unique events and situations.
Customer experience
Kariba Productions would like to present KRYSTAL,
an exclusive, personalised solution for digital presentations, demonstrations and private sales.
Imagine a world where your customers can interact with your products in real-time and remotely in an immersive experience, without compromising privacy or exclusivity, like a personalised digital journey through a unique event.
“KRYSTAL - This “inconceivable” concept was one of the first projects
I worked on since arriving to Cartier HQ with Kariba Productions.
“Zoom calls” with well curated and personalized content, Cartier experts on call,
HD close-ups and audio for a greater experience than such provided by the human eye.”
© Cartier
Tailor-made
KRYSTAL helps major international luxury brands create captivating digital experiences through a creative design and a highly personalised digital narrative.
The contexts of the experiences are tailored to your business sector.
Our solution is fully modular, scalable and can be reconfigured to specific requirements.
Expertise and performance
© Courtesy Cartier
Since 2020, we have had the great privilege of working in partnership with some of the world’s most prestigious and visionary brands on remarkable digital projects in the exclusive jewellery and timepiece sector.
We use our extensive expertise in strategic conception and design to create a perfect streaming experience.
Our in-depth technological expertise includes knowledge of the network and streaming, audiovisual quality, etc.
Technology and visual engagement
KRYSTAL incorporates the latest advances in HD streaming.
This is a tactile, interactive, autonomous broadcast-ready, highly reliable, HD video ecosystem with unprecedented recording and distribution capabilities .
The extremely high-res, multi-camera system and sophisticated, interactive lighting to enhance the brand values enable customers to view the assets from every angle and interact with the changing perspectives.
4 types of studio
Our solution can be used in any location, regardless of the configuration.
Pro • Integrated • Extended • Nomad
2 types of digital experience
In store • Private sales events
The evolution of customer relations
We use virtual events to bring the experience of the physical point of sale direct to the customer.
The customer can be anywhere: at home, on a plane, working late at the office, etc.
The major retailer can use a highly intuitive touch screen interface to control the cameras autonomously from a tablet.
The events are not merely an extension of the physical store; they enhance its reach and impact using highly sophisticated digital storytelling, offering customers a genuine brand adventure.
“The customer experience and authenticity are preserved:
the customer relationship is centre stage, expertise at the heart and technology is in the background to run the event.
Thus, we achieve a harmonious blend of people and immersive technologies.”
The 5 key elements for a unique digital experience
1 The digital studio
Technological support and full design
Dedicated 3D concept and design of the digital studio
2 Set design
A set design for the event and a unique, tailor-made customer experience
3 Technologies
HD/4K recording and interactive multi-camera to ensure an attractive and personalised product enhancement
4 Narrative
Communication before the experience: event page and waiting room
Personalised invitations and platform, teasers, exclusive content, testimonies, demonstration of the brand legacy
5 Distribution
The digital experience can be viewed on tablets, TV screens, LED walls and Apple Vision Pro headsets.
The seller has the ability to control the cameras autonomously from a tablet, thanks to a very intuitive touchscreen interface.
Apple Vision Pro: a revolution
From 2024, the portability and expansion of experiences offered by Apple Vision Pro will represent an exceptional and hitherto unrivalled creative opportunity. The brand transcends physical space to become a high-quality global experience, anytime, anywhere.
“Numerous distribution media are available depending on the configuration and the location of the customer and the assets.
This could be a customer’s iPhone or a screen in store, either for private use or for a special event.
For example, the company can give customers a presentation of the brand values at a store in Paris on a screen, integrated LED wall or tablet live from another store anywhere in the world.”
Advantages for the brand
Customer relationship and experience
Multi-dimensional interaction with the consumer and assurance of continuity in the brand values communicated online and offline.
Feedback in real time: obtain feedback in real time and quickly adapt the shopping experience.
Increased engagement: through a highly personal narrative, interaction and the innovative nature of the experience.
A very private and secure shopping experience without entering a sales outlet.
Business strategy
A new business model: profitable digital operations in terms of turnover, growth opportunities and cross-selling.
Deployment of a network of global and interconnected digital studios and an interconnection of physical and digital events.
Marketing strategy
Promote the brand identity and offer a unique and interactive experience to intensify the proximity to the customer.
Reinforce the CSR strategy (commercial simplicity, with local multi-supplier technology, no physical movement of products.)
Attractive to the digital native generation (new luxury clientèle who are less inhibited and bold) and the ultra-VIP sector (absolute discretion).
Advantages for the customer
A narrative that invites customers to be part of the brand legacy and vision.
Flexibility and convenience: a virtual experience in which customers can participate anytime, anywhere.
A highly secure experience: personalised access via a private login.
A captivating and exclusive shopping experience.
Customers can interact with the sales staff and products in the same way as in the store, but remotely:
- A full and detailed view of the products
- Spontaneous and special interactions, the human aspect in the form of the constant attentiveness of the expert sales advisor is maintained.
“We are collaborating with the Cartier brand to perfect our solution year after year,
and currently deploy a network of six interconnected studios (hubs) around the world.
We are also working with Cartier outside our Krystal solution by producing immersive videos during events
and all the short video clips of the creations.”
© Courtesy Cartier
2020-2024 events – France and international
Private sales
Exclusive jewellery and timepiece events
Surnaturel - Paris
Watches & Wonders - Métiers d'Art - Suisse
Les Moments Cartier - Singapore
6ème Sens & Les Moments Cartier - Hôtel Il Sererno - Lake Como
Le voyage réinventé - Madrid
Villa Reale di Marlia - Florence
In store
Permanent digital studios
Cartier - Rue de la Paix, Paris
Cartier - Rétiro, Paris
Cartier - New Bond Street, Londres
Cartier - Genève
Cartier - Neuchâtel, Couvet
Cartier - New-York